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Program Syllabus

Lead Up – Gain clear consensus with effective board members on what creates value & clarify what they – and you – need to produce to deliver those results

  1. The 4Cs of Leadership

  • What is Leadership?

  • Why Leadership Matters

  • The 4Cs

  • The 6 Qualities of the 4Cs

  • The 11 Behaviors that drive the 6 Qualities

  • Assignment:  Complete the 4Cs Self-Assessment & Personal Development Plan

   2. The Same Page

  • Why any organization exists (including a municipal authority)

  • How you avoid privatization

  • Doing vs. delivering

  • The 6 huge benefits of getting yourself and the board on the Same Page

  • How your consensus drives everything in your organization

  • The 4-Step process to gaining the Same Page consensus

  • Assignment:  Begin creating your Same Page


   3. All A’Board

  • The big roles of your board

  • Your board’s 2 crucial legal obligations

  • The 5 areas in which your board members can incur a personal liability

  • 15 Characteristics of a high-functioning board 

  • The first rule of leading up

  • The prerequisite to your success at leading up

  • Five board dysfunctions and how to address them

  • How to have a productive board meeting

  • Your role in recruiting new board members

  • The Leading Up Toolbox

  • Assignment:  Complete the Board Self-Assessment with your President & commit to 2 corrective actions


  Lead In – Attract, retain, and grow a team that builds community confidence and delivers ongoing, meaningful improvements

    4. Grow the Team

  • The 3 steps to becoming a crazy effective leader

  • Why you “can’t” find people

  • The prerequisite to finding the right people

  • The recruiting funnel

  • The most powerful voice in your recruiting effort

  • Online & offline sources

  • The successful recruiter’s most important question

  • Why hiring fails

  • The real goal of hiring (it’s not to “hire the best person”)

  • The most important question in hiring

  • How to read a resume

  • The real talent difference

  • The two things you’re really looking for

  • Six hiring mistakes to avoid

  • The two best questions

  • 8 other good interview questions

  • Green flags & red flags in interviews

  • Assignment:  Follow up on two key lessons

    5. Build the Team I

  • Two invaluable understandings of employee motivation

  • The two most important tools to build superior performance

  • How to solve employee problems

    1. The two goals of every employee problem discussion

    2. The three types of employee problems and why not four

    3. The two critical questions that must be answered before confronting employee problems

    4. Understand the two causes of all employee problems

    5. The goal of every employee problem discussion

    6. The 5 steps of every employee problem discussion

    7. 5 coaching techniques

  • The one reason why employees underperform & when they’ll stop

  • Assignment:  Apply two key techniques from the session

    6.  Build the Team II

  • The difference between training and development

  • What employees really want

  • The four main sources of employee development

  • Six virtually cost-free techniques for developing people

  • Hiring vs growing talent

  • Strategic talent planning in 90 minutes or less & 3 huge benefits

  • Assignment:  Complete talent planning


    7. Leading Change

  • Why no leader can be successful who doesn’t lead change

  • The four-step (4DX) process for leading change

  • What and how to measure right

  • The three-step meeting

  • Four common bottlenecks that inhibit change

  • Measuring progress

  • The Three Ps of leading change

  • Assignment:  Identify a change project & make it happen


Lead Out – Communicate your value to your community at every possible opportunity and via every available channel


    8.  Know Your Stakeholders

  • The 2 types of people every business recognizes – including yours

  • What stakeholders have in common

  • What and why of stakeholder analysis

  • Classifying stakeholders

  • Which stakeholder matters most

  • Assignment: Complete your stakeholder analysis


    9.  Speak Out

  • Your strategic advantage in avoiding privatization

  • The goals of community engagement

  • The engagement funnel

  • You on the web: the huge opportunities you’re missing

  • How to write content that people will actually want to read

  • Other ways to speak out

  • Using social media

  • Easy ways to create good content

  • Customer experience    

  • Community leadership from Ulysses S. Grant

  • Assignment:  Create an engagement action plan


    10.  Listen In

  • The worst mistake you can make in community relations

  • Your Facebook page – seriously

  • Responding to positive, negative, neutral commenters – and trolls

  • Conducting easy and worthwhile surveys

  • The best survey question and its remarkable value

  • Dealing with hostile audiences

    1. Keys to diffusing conflict

    2. Responding effectively to loading, leading, hypothetical, and false choice questions

  • Program review

  • Your choice from here

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